Ihop in the media
A Queensland-first, the Healthy Text trial tested the impact and value of SMS-delivered messages promoting sun protection along with skin self-examination for early detection of skin cancer.
Our Ihop researchers found regular personalised text reminders changed the way Queenslanders aged between 18 and 42 used sun protection and looked after their skin.
The trial was featured on Seven News Queensland. Watch the Seven News Video
Read about the trial in the QUT News.
Read the paper featuring the results Sun Protection Text Messages
Read the Bmag article here